Age UK Hythe, Lyminge & Ashford
Social Media, Web Design
About: Age UK Hythe, Lyminge & Ashford
Age UK Hythe, Lyminge & Ashford is a local charity supporting older people, providing essential services, community events, and resources to enhance the wellbeing of elderly residents in the local area.
The Brief
Age UK Hythe, Lyminge & Ashford sought to streamline their digital presence by consolidating their social media activity into a single, unified account, making it easier for their customers and the local community to engage with their services. In addition, they wanted to revamp their website to ensure it reflected their mission, highlighted their latest events and news, and improved visibility for both the charity and its community programs. Our objective was to modernise their online presence, increase social media engagement, and enhance the website’s functionality to drive more footfall to their events and services.
The Strategy
We undertook a comprehensive redesign of the Age UK Hythe, Lyminge & Ashford website, focusing on user experience and ease of navigation. The site was updated to be more visually appealing and intuitive, with a specific emphasis on keeping it up to date with the latest news, events, and important announcements for the community. We also optimised the news articles and events pages to enhance SEO performance, driving organic traffic through search engines like Google.
Simultaneously, we streamlined their social media presence, consolidating all their activity into one main account. This not only improved the charity’s brand consistency but also made it easier for followers to stay informed and engaged. We provided ongoing support to help manage their social media and optimize their content strategy to increase engagement and brand awareness across digital platforms.
The Results
The newly revamped website and optimized social media strategy resulted in significant improvements for Age UK Hythe, Lyminge & Ashford:
- Enhanced User Experience: The modern website design made it easier for users to access vital information, leading to an increase in online engagement and inquiries about services.
- Boosted Social Media Presence: By consolidating their social media efforts, the charity’s social accounts saw a significant rise in followers and engagement, helping them better connect with the community.
- Increased Event Footfall: Optimising the events page and promoting events more effectively across social media drove more organic traffic and significantly increased attendance at their local events.
- Organic Traffic Growth: The optimization of news articles and event pages led to improved search engine rankings, driving a steady flow of organic traffic to the website.
The digital transformation has enabled Age UK Hythe, Lyminge & Ashford to better serve their local community, resulting in greater awareness of their services and increased participation in events.
