Writing effective meta descriptions is a difficult undertaking, but it is an important component of website optimisation. We understand the importance of meta descriptions as a key HTML element for each homepage as digital marketers. They essentially provide a succinct synopsis of the content of…
Google has resolved an issue that was causing an error to be reported in Search Console about the number of pages that have been indexed. According to Google, a problem in Search Console led it to report an inaccurate number of sites that had been…
New HTTPS Report Has Been Added to Google Search Console Webmasters will be able to now discover sites that are indexed as insecure and understand why this is the case with the aid of Google’s new HTTPS report. The new HTTPS report will be available…
Google is formally renaming the Webmaster Guidelines as “Search Essentials,” with a three-section revamp. Google’s objective for the revamp, in addition to making the prior Google Webmaster Guidelines simpler to read, is to move away from the title “webmaster.” Over the last several years, Google…
Using structured data and the Google Merchant Centre are two of the six methods that RS Digital recommends for optimising an e-commerce website for search results. RS Digital offers six ideas for search engine optimization (SEO) that make use of structured data and the Merchant…
At RS Digital we are discussing the process of writing image alt text that is helpful for people who use screen readers. We will be touching briefly on the topic of what to do with decorative images and how difficult it is to write alt…
Google currently only displays the website’s name in mobile search results that pertain to the full website, such as the results for the main page. We have learnt that Google has discontinued displaying title tags for mobile search results that cover the whole of a…
Lets contemplate the impact of the recent major core update changes. This update was a contentious one. It happened just 7 days before Black Friday, leaving a multitude of e-commerce sites spinning in the wind. E-commerce giants were worried that their sales would be affected….
Meandering the internet Imagine your potential client is meandering through a new city to get to your shop. They pass through various streets and down alleys to get to you. But now and again, they trip over loose paving for example. Or the revolving doors…
Later this year Google will be introducing a whole new way of ranking passages of content for English languages. Some argue however that it is more of an indexing update than a ‘ranking’ one/ Amongst the heavy rollout of new changes to search recently announced…