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On the 17th October 2014, Google rolled out the 6th stage of its Penguin filter update, the 3.0. Initially, the emphasis on this update was to fight spam and spammy techniques still being used to unethically boost a webpage’s ranking. And for all intents and purposes, the…

Halloween is coming up, and many companies fear the thought of a Facebook ‘dislike’ button materialising and striking down on their social posts. It’s a terrifying prospect, imagining that exciting new deal posted, torn to shreds by a fanbase wanting more, more, more. But a…

Google has added once more to the wide plethora of algorithms it uses to fight off spam, low quality content and unethical seo practices, which in turn offers far more concise search results for its global users.