Digital marketing is constantly evolving, with new tools, trends, and techniques emerging all the time. While it’s tempting to stick with what you know, falling behind on the latest trends can leave your lead-generation efforts stagnant—or worse, ineffective. Keeping up-to-date doesn’t mean chasing every shiny…
Google Analytics
6 Articles
You’ve set up your website, optimised for SEO, and launched campaigns to drive traffic. But are you paying attention to how visitors behave once they land on your site? Analysing visitor behaviour is one of the most valuable tools for refining your lead-generation strategy. It’s…
GA4 now offers two conversion counting techniques. GA4’s “once per session” conversion counting option is identical to Universal Analytics (UA). Two Conversion-Counting Methods GA4 has two conversion event counting methods: Once per event: GA4 considers each event as a conversion. Google suggests this option for…
Google Analytics is a free service that allows business owners to understand their customers and identify and track user activity on their websites, such as how many pages they clicked on per session, bounce rate, and conversion. In response to the needs of growing companies,…
Imagine yourself at a restaurant that you’ve never visited before. You don’t know what you want to order. Your server has not yet had a chance to greet you because they’re busy serving the table next to you: they just brought out a dish that…
After Google recently announced that they are making changes to how Google Analytics shows traffic coming from Google Image Searches, here at RS Digital we are here to help and will be explaining exactly what this is going to mean going forward. These changes are…
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