Google updated product structured data documentation for returns policy markup.
Google added requirements to the product structured data developers’ guidelines for sites to disclose product return policies in merchant listing experiences.
- Retail Listings
- Merchant listing experiences—rich results for merchants—are updated.
- Merchant listing experiences:
- Shopper Knowledge
- Hot Items
- Merchant Return Policy
Search engines recognise a structured data type as a merchant return policy for SEO.
Properties describe structured data types.
Google supports Schema.org. MerchantReturnPolicy structured data.
MerchantReturnPolicy contains return costs and product return days.
Two Necessities
MerchantReturnPolicy requires two attributes.
To qualify for rich MerchantReturnPolicy results, structured data must have required attributes.
Structured data requires two properties:
applicableCountry returnPolicyRecommended Properties
If applicable, employ recommended attributes to qualify for rich results.
Four approved property types:
merchantReturnDays returnFees returnMethod returnShippingFeesAmount for Rich Results Without Structured Data
Google’s new returns policy shopping experience eligibility section describes how to qualify without configuring structured data.
They advise establishing shipment parameters and return policies in Google Merchant Centre Help (details here).
When merchants utilise both Merchant Centre and structured data for returns, Google will prioritise Merchant Centre settings like other kinds of product structured data.
Organised Data
WordPress plugin upgrades may include structured data options for publishers.
To propagate structured data sitewide, WordPress plugin settings may not auto-fill.
