Google currently only displays the website’s name in mobile search results that pertain to the full website, such as the results for the main page.
We have learnt that Google has discontinued displaying title tags for mobile search results that cover the whole of a website, such as the results that are shown when a user searches for the name of a website, which often result in the home page being displayed.
This functionality is not applicable to subdomains and will not operate with them.
According to the documentation that can be found in Google Search Central for site names, “At the moment, Google Search only supports site names from homepages at the domain-level. It does not support site names at the subdomain (for instance, https://rsdigital.example.com) and or subdirectory (for instance, https://rsdigital.com/news) level.”
In mobile SEO searches, just the site’s abbreviated name is shown at the top of the results page.
A search on a mobile device for the company RS Digital, for instance, will bring up a page on the search engine results page (SERP) that just lists the company’s name.
What’s Google’s Deal with All These Site Names?
Users will have an easier time recognising the exact website that they are looking for in the search results because of Google’s usage of site names.
Today, Search is adding site names on mobile search results to make it simpler to identify the website that is connected with each result.
This brand-new function is now accessible in the languages English, French, and Japanese, and it will gradually become available in more languages over the course of the next several months.
There are Some Issues with the New Feature
A search for a compound word domain name, such as “RS Digital,” will yield the same search results as a search for “RS Digital,” which will display the new site names as the title link.
However, doing a search with the compound word domain name RSdigital returns results associated with the older version of the website’s title tags.
However, the name of the website may be located by doing a search for RS Digital with a space in between the two terms.
Feature Support for Structured Data for New Site Names
Utilizing the Website structured data type is something that Rs Digital suggests you do.
In the past, the structured data site for Website was thought to be useless since it was assumed that Google already understood that a website is a website and that the search engine did not need structured data to comprehend that it was indexing a website.
However, this is no longer the case since Google has begun relying on the Website structured data type, more especially the “name” attribute, in order to comprehend what the site name of a website really is.Google has released an example of structured data for a website that makes use of the “name” attribute, like follows:
